7/14/2023 0 Comments Red velvet debutIn February 2019, Irene was announced as the new muse of the Italian luxury jewelry brand Damiani, becoming the first Asian to represent the brand as a muse. ![]() ![]() In December, she was chosen to be the face for HiteJinro Chamisul soju brand. In November 2018, Irene, together with Wendy, also became an endorser of Dongwon Yangban Rice Porridge. On August 9, she was announced as the new exclusive model for French sports brand Eider for fall/winter of 2018 and spring/summer of 2019. On May 3, she became the brand model for famous vitamin brand LEMONA Vitamin C and was given the title “human vitamin”. In the same month, she became an exclusive model of the British casual accessory brand Hazzy's Accessories. On February 26, 2018, Irene was selected to be the model of contact lens brand Cooper Vision. In the same year, she became the official endorser of Hyundai Auto Advantage program. In August 2017, Irene was also chosen to be the promotional model for the MMORPG Age of Ring (반지). In January 2017, Irene became the new brand model for Nuovo Shoes. In 2016, she became an endorser of coffee brand Maxwell House. Besides her endorsements with Red Velvet as a group, she also became a model for Ivy Club together with labelmates EXO in 2015. Irene has been hailed a "CF Queen" due to her huge marketing power and numerous endorsement deals ranging from cosmetics, luxury apparel items, and up to basic commodities. Irene also released her own OST, titled "A White Night", for the movie. She is to play the role of Lee Hyun-Ji, an aspiring anchor. On July 16, 2020, SM confirmed that Irene would be acting in the upcoming film Double Patty, which was to be released later on that year, but it was later postponed to February 2021. She and Seulgi also starred in a spin-off version of their reality show Level Up Project! A short solo performance MV of her, titled Episode 2: IRENE, was also released. Red Velvet - Irene & Seulgi debuted on July 6 with the extended play Monster. On April 20, 2020, SM confirmed that Irene, alongside member Seulgi, would form Red Velvet's first sub-unit. In July 2019, SM Entertainment announced that Irene would be collaborating with South Korean DJ and producer Raiden on the track "The Only", which was released on August 2. In March 2017, Irene partnered with actor Kim Min-jae for the portrayal of two lovers in the MV of Red Velvet's SM Station ID "Would U". In the same month, she became a panelist on the KBS show Trick & True with bandmate Wendy. ![]() On October 14, Irene became a host of OnStyle's fashion show Laundry Day. In the same month, Irene was cast in Hello! Our Language, a sitcom that was set on teaching viewers proper Korean, and she played as detective. In July 2016, Irene made her acting debut in the web drama Women at a Game Company where she played the female lead. The press called them one of the best partnerships in the show's history. They both gained attention for their chemistry as well as singing and hosting skills. 2015–present: Solo activities and sub-unit įrom May 2015 to June 2016, Irene hosted the music show Music Bank with actor Park Bo-gum. In November 2014, Irene appeared in the music video of Kyuhyun's ballad single "규현 '광화문에서 (At Gwanghwamun)". They have become regarded as one of the most popular K-pop groups in South Korea and worldwide. Since then, Red Velvet has released eleven EPs and two studio albums as well as two reissue albums. ![]() They made official debut with the single " Happiness". On July 27, 2014, she was introduced as a member and the leader of the girl group Red Velvet. Various clips of Irene were released in SM Entertainment's official YouTube channel, "SMTOWN", one of which included her and Seulgi dancing to "Be Natural", a song originally performed by SM Entertainment's group S.E.S., showcasing their dancing on July 17, 2014. In February 2014, Irene, Seulgi and Taeyong appeared in the OhBoy! magazine. ĭuring SM Rookies, in January 2014, she alongside Seulgi as well as now-NCT members Johnny and Taeyong appeared in The Celebrity magazine. On December 9, 2013, Irene was one of the second batch of trainees introduced as a member of SM Rookies, a pre-debut team of trainees under SM Entertainment, alongside former trainee Lami and now- NCT member Jaehyun. ĭuring her time as a trainee, in August 2013, she appeared in the music video of her then-labelmate Henry Lau's song "1-4-3". She joined SM Entertainment in 2009 and trained for five years. She attended Haknam High School in Daegu. Her family consists of her parents and a younger sister. Irene was born Bae Joo-hyun on March 29, 1991, in Daegu, South Korea.
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